When you have a real estate company you certainly want to get the most exposure for your business and certainly for the new or changed listings that the real estate business has available for sales, lease or for rent. Of course you can advertise by other means but according to the PEW Research group, over three quarters of adults over the age of 18 use the internet in some form. And many of these users will do an online search to find real estate for sale so if you list your real estate business within an online website you would certainly want to utilize real estate SEO to make your advertising as effective as it can be.
If you realize that there are a great number of mobile applications that are being used for online searches then you also have to recognize that when a person does an online search they are planning to act on that online search fairly quickly. They may be in a neighborhood that they like and are also in the market for a new home so they do an online search of the available houses for sale. If your company has designed a website you would want to make sure that it shows up close to the top of any search so that means you would need to utilize real estate SEO techniques to insure your website comes up on that search.
Of course you yourself can utilize some real estate SEO techniques such as using multiple repeat key word usage or other types of optimization that the search engines look for. If you understand that search engines use computerized robots or spiders to get information so the results can be stored then you understand that there are many techniques that can be utilized to maximize or optimize the search engine results for your real estate firm. This is really no different than the marketing on a personal basis. You would make cold calls to key prospects that someone had defined as being prime targets for a marketing campaign. This is just a different form of marketing and it is called online marketing which employs computer techniques based on basic algorithms or simple mathematical formulae. The spiders or robots are simply software that has the ability to gather pertinent information and through various mathematical formulas display the results on a computer screen of the person who performed the initial search.
If you are not comfortable or not that proficient at website design then you would hire a website designer who has SEO experience. Now this website designer or any website designer for that matter cannot guarantee your website will always appear first on a search engine result page but they can help or assist using various SEO techniques to optimize that your website appears at or near the top of a search result list.
This may be through some form of tag optimization or a title tag structure. Links may be the way to do it. The ways are creative and varied.