High search engine rankings are the perfect way to get more organic website visitors, more targeted customers and a higher sales ratio. If your website keywords and search phrases feature high on the search results pages, more people will find your website through Google and the rest of the search engines. The volume of Internet users are increasing and more than 85% of all Internet users find new websites through search engines like Google.
Why you need high search engine rankings:
1. Your target market are using the internet and they have money to spend.
More than 1 billion people use the Internet and Web users spend increasingly more time on the Internet. Consumers spend hundreds of billion online per year and with the popularity of social media sites like Facebook and Twitter they are changing their buying patterns. These consumers could be you customers and could spend a lot of money on your site if they can find it.
2. The majority of Internet users find new websites through search engines.
Millions of Internet users make use of search engines every day to find websites. You want to make sure that these people will find your website and not the sites of your competitors.
3. Internet users want to spend money on products or services.
Search engine users are some of the most qualified and motivated visitors to your website you will ever have. They have taken the time and effort to search for a specific product or service and when they click on your website link they are ready to spend money.
To achieve high search engine rankings you will need to optimize your web pages. Submitting your website to directories and search engines alone is not enough. You need a SEO strategy for your site and building links to your site is one of the most important parts of SEO.
Web page optimization is important because:
1. Only the websites that have been optimized effectively will rank high.
The competition on the Internet is huge and there are billions of web pages competing for the top spot on the search results. The search engines need to know what your site is about in order to list it in the results pages. Effective keyword optimization, SEO link building and search engine friendly web pages are vital for high search engine rankings.
2. Your keywords or search phrases have to feature in the top 10 of the search result pages.
More than 80% of Internet users will click on the link for the website in the number 1 position. Less than 15% will click on the link for the second placed website and almost none of the users will click on any of the links for websites not on the first page of the results. It is therefore essential that you optimize your website for high rankings.
Search engine optimization (SEO) is the driving force behind top search engine rankings. Do not get left behind because you decided not to spend the time or money on SEO.