Search engine optimization is the process to improve visibility of website, by improving words and phrases relevant to what the site is offering. By improving words and phrases search engine ranking relevant to what is site offering. Main task is to get your keywords on first page of search engine; this will helps you in getting good quality traffic.
Search engine optimization is not really that simple as its definition is, but bottom line is, that if website is well optimize both for on page and off page SEO, you generally get higher search engine rankings, which Leeds to traffic for you. There are two main phases of SEO process. One phase is on website pages and other link building. There are two types of links in a website, one link coming toward your website and other going from your website. To get good results both on page and off page SEO are vital important.
On page optimization is one of the very first steps of SEO. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors. These steps or activities are done in On-page Optimization for any website pages. On Page is all about content, content must be unique and useful to get attention of search engine as well as users. These things should be kept in mind while doing on page optimization: Keywords Selection, Title tag, Meta tags, important HTML tags, Link & Image, Website Content, and Url Structure.
This is link building process. Link building has become so important to improve search engine positioning. There are many different ways of getting back linking. Always start with keyword research, testing and selection. Try to use Keywords in link anchor text. Obtain links from high ranking publisher sites. One-way inbound links (not link exchange or reciprocal links). Gradual link building is important to avoid different search engine palatines. Use relevant keywords near your inbound link (contextual relevance).Try to link from sites with a variety of Link Ranks. Track active all keywords and refine strategy as required. Discontinue campaigns if ranking does not improve. I am mentioning which we will be using. Article Submission, Forum Posting, Directory Submission, Blog Commenting, Press Releases, Social book marking using websites like Stumble Upon, Digg, etc…
Off Page Optimization is all about the thing you can do to get better ranking of your keyword and to increase PR. If you have complete keyword research and are clear what keywords you want to optimize, you need to develop strategies that help in improving ranking of these keywords. Off page include steps which you actually execute outside the pages of your website. Now what are these steps? All these steps concerned with link building strategies.